It takes a great deal of discernment to be able to sniff out the best deals in the anti-aging skin care market, but this doesn't mean you have to be an expert. It just requires a little bit of research online for the most promising anti-aging aids and moisturizing agents for support for premature signs of wrinkles and fine lines.

You probably want to find ingredients like Matrixyl 3000 and Argireline, which have undergone numerous studies for effectiveness and safety -- both in the near- and long-term sense -- and can help address existing and future wrinkle development. Of course, only the higher-end products contain these components.

Athena 7 Minute Lift is marketed as one of the superior options, but I'm not sure this is the case. The formula is basedon natural ingredients, which is generally a good sign, but most of the components are essential oils that affect every woman differently. Chamomile, Jasmine, Lavender and Edelweiss Extract, for instance, can be abrasive for certain skin types.